Praveen Agarwal
Trust and Safety Shopping Lead @ Google | GenAI, Policy Enforcement, Regulatory Compliance, Analytics & Operations
- Role
- Trust and Safety Shopping Lead Google at Google
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Praveen Agarwal
Seasoned professional with approximately 15 years of multifaceted experience in the Fraud and Abuse prevention arena, covering enforcement, GenAI, compliance, analytics, and operations. Proven track record in spearheading and expanding operations to attain targeted business objectives.As the leader of the Shopping Trust and Safety team, I prioritize enhancing the customer and merchant experience by safeguarding the trust and safety of our online shopping platform.Furthermore, I play a crucial role in ensuring compliance with external regulations such as DSA and DMA. Additionally, I oversee the successful launch of GenAI for Google Shopping, ensuring its seamless integration and adherence to the highest safety standards. I am skilled in fraud and abuse fighting, and adept in running operations that support machine learning models to improve their performance. I have successfully led multiple projects and initiatives to enhance the data quality, policy compliance, and user feedback mechanisms on Google Shopping. I have also partnered with various stakeholders, teams, and vendors across the globe to deliver high-quality results and solutions. I am passionate about making the internet and e-commerce a safer and better place for everyone.
Experience
Trust and Safety Shopping Lead Google
Jan 2022 — Present · Hyderabad, IN
Responsible for ensuring a reliable and secure shopping environment for users, overseeing the implementation of policies across Google Shopping, preserving data quality to enhance user experience and monitoring product/merchant reviews to help buyers make informed purchasing decisions. Spearhead the launch and scalability of GenAI for Shopping products, utilizing AI to optimize operations and maintain compliance with regulations like DSA, DMA, and US OKA.
Education
IBS Hyderabad
MBA, Finance
2007 — 2009
St Xaviers College
Bachelor of Commerce (BCom), Accounting and Finance
2003 — 2006
Skills
- Capital Markets
- Team Management
- Derivatives
- Transition Management
- Business Analysis
- Bpo
- Financial Modeling
- Analytics
- Vendor Management
- Process Management
- Operations Management
- Financial Analysis
- Banking
- Back Office
- Risk Management
- Mis
- Management
- Service Delivery
- Crm
- Business Process Improvement
- Analysis
- Finance
- Business Development
- Equities
- Outsourcing
- Requirements Analysis
- Market Research
- Process Improvement
- Data Analysis
- Business Intelligence
- Relationship Management
- Consulting
- Resource Management
- Change Management
- Investment Banking
- Competitive Analysis
- Project Management
- Leadership
- Business Strategy
- Service-Level Agreements (Sla)
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