Pratyusha Samanta
Performance marketing analyst
- Role
- Assistant Manager at Nykaafashion
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Pratyusha Samanta
Transitioning from performance marketing from Data analyst roles. I come with 5+ years…
Experience
Assistant Manager
Aug 2024 — Present · Bengaluru, IN
Handled end-to-end performance marketing for Kids and D2C-private labels at Nykaa Fashion, driving revenue through data-led strategies.• Developed and executed full-funnel campaigns from brand awareness to conversion to scale business.• Managed daily performance tracking, campaign optimizations and comprehensive monthly, quarterly & yearly performance marketing reviews.
Education
Kalinga Institute of Industrial Technology, Bhubaneswar
Bachelor of Technology - BTech
2014 — 2018
M.P. Birla Foundation Higher Secondary School
Higher Secondary
2008 — 2013
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