Pratyush Saxena
Senior Growth Marketing Executive @Swiggy
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WORK HISTORY
Senior Growth Marketing Executive @Swiggy
Bengaluru, IN
Create and execute Push Notifications, WhatsApp, and Email campaigns using CleverTap, MoEngage, and other CRM platforms to enhance customer engagement and retention.• Ensured precise audience segmentation by running 50+ SQL queries in Snowflake.• Monitored and analyzed key performance metrics, achieving a 10-15% increase in open rates, 5-7% improvement in CTR, and maintaining a 50%+ delivery rate across campaigns.• Conducted 10+ Root Cause Analyses to identify performance gaps and implement optimization strategies, leading to a 12% boost in campaign effectiveness.• Optimized messaging, timing, and targeting, contributing to a 10% increase in user engagement and conversions.
EDUCATION
City Montessori School
10th, Science
International School of Business & Media
Pgdm, Marketing & HR
City Montessori School
12th, Business/Commerce, General
SHRI RAMSWAROOP MEMORIAL UNIVERSITY
Bachelor of Business Administration - BBA
ABOUT PRATYUSH SAXENA
Currently contributing to Swiggy\'s growth marketing team, leveraging CRM platforms like…
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