Pratyush Saran

About Pratyush Saran

Currently overseeing Moneycontrol Pro, India\'s largest and Asia\'s third-ranked finance subscription platform Moneycontrol. Leading the charge in consumer acquisition and retention. Prior to Moneycontrol, was associated with Swiggy, India\'s largest online food ordering and delivery platform, and led the brand and product marketing for Swiggy One, a subscription product that offers unparalleled convenience across food delivery, Instamart, Genie, and more. Before joining Swiggy, I was the corporate brand lead for Virtuous Retail, a Xander Group Inc. company, where I wore multiple hats managing the domains of digital strategy and marketing, corporate communications, and strategic PR at a portfolio level. I also built and took to market a consumer tech-product for a hyperlocal omni-channel delivery model, which was projected to have an immense online-to-offline conversion and revenue growth. I have also interned with JioSaavn, India\'s leading music streaming service, where I worked on digital and growth marketing campaigns and content. I hold a PGDM-C degree from MICA, with a focus on strategic marketing and communication, media and entertainment management. I am a marketing enthusiast with keen interest and expertise in product, product marketing, communications strategy, over-the-top content, brand management, and the marketing space as a whole.

Experience

1. Product Marketing Manager

   moneycontrol.com

   Oct 2023 — Present · Mumbai, IN

   I lead marketing for Moneycontrol’s premium products, driving growth from 200K to over 1M paid subscribers by strengthening our brand positioning and shaping how users discover and experience Pro and Super Pro across the app and network.I also led the full marketing launch for Super Pro, taking it from zero to paid members in the first three months through sharp targeting, clear value messaging, and coordinated campaigns across Network18, including CNBC-TV18 and News18 India.My work spans brand storytelling, CRM strategy, data-led communication, creator partnerships, and retention programs using insights, experimentation, and content moments like Budget and IPO seasons to build habit, trust, and long-term subscriber value.

Education

• Galgotias College of Engineering and Technology

  Bachelor of Technology (B.Tech.), Electrical and Electronics Engineering

  2012 — 2016

• Aditya Birla Public School, Renusagar

  HSC, Science

  1998 — 2012

• MICA | The School of Ideas

  PGDM-C, Strategic Marketing and Communication, Media and Entertainment Management

  2017 — 2019