Pratyush Pankaj

About Pratyush Pankaj

I am a seasoned Sales & Marketing professional with over 19 years of extensive experience in Digital Sales, E-commerce, Digital Transformation, Partnership and Business development, Digital Marketing, New age media and Martech. I believe in creating opportunities through client-first and test-and-learn approachesOver the past decade I have been helping organizations and business groups expand their market reach through new age media, improve wallet share within existing accounts, roll-out go-to-market programs with alliances and position capabilitiesI have been successful in building innovative sales and marketing programs with cross-functional teams to deliver new age digital and distribution practicesProven track record in:• Enabling \"real-world\" organizations to tap into the digital economy to sell, serve and innovate• Leading teams to build up and refine organizations’ digital strategic vision• Driving transformation programs from strategy to execution• Redesigning offerings and experiences for mobile and social customers by leveraging insights and deep understanding of new consumers’ needs• Executing ROI-driven customer engagement strategies and acquisition campaignsSpecialties: E-commerce, P&L, Performance sales, New age media, Digital Marketing & Sales, Innovation, MarTech, Strategy, Business transformation

Experience

1. Senior Vice President & Head, Digital Acquisition - Digital Banking Automation & Transformation

   Axis Bank

   Mar 2020 — Present

   As part of the DBAT team at Axis Bank, I manage D2C Business, Performance Marketing, Website, MarTech, Digital Analytics, Content Studio, Campaign Management & Automation for the entire Bank

Education

• Symbiosis Institute of Business Management, Pune

  Master of Business Administration (M.B.A.)

  2003 — 2005