Pratyush Kumar M.
AD Operation & Programmatic Advertising || Salesforce || CM-360 || Beeswax || Peregrine || Mosaic
- Role
- Associate 2 - A2 at MediaMint
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Pratyush Kumar M.
I\'m an experienced digital advertising specialist passionate about Ad Operations. My expertise lies in seamless campaign management, from initial trafficking to in-depth optimization. I\'m committed to perpetual professional growth, constantly honing my skills to ensure I\'m a valuable asset and significant contributor to my team and the company\'s success.
Experience
Associate 2 - A2
May 2023 — Present · Hyderabad, IN
Managed end-to-end campaign execution including campaign setup, audience targeting, bidding strategy, creative upload and performance analysis.Troubleshoot and resolve issues related to creative, delivery discrepancy, targeting, and trafficking issues.Optimized campaigns to achieve client KPIs such as CTR (Click- Through Rate) and VCR (Video completion rate).Implemented retargeting and audience segmentation strategies to improve campaign effectiveness.Analyzed campaign performance metrics and provided insights to clients.Worked on reporting/tracking tools such as Campaign manager 360(DCM) and Datorama.
Education
Vikash Residential School
Intermediate, Science
2016
St. Xavier International School
Secondary School Leaving, CBSE
2014
Siksha 'O' Anusandhan University
Bachelor of Technology - BTech, Electrical, Electronic and Communications Engineering Technology/Technician
2017 — 2021
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