Pratunj Srivastava
Senior Analyst - Programmatic at Annalect || Ex - Criteo || Ex - GroupM
- Role
- Senior Analyst - Programmatic at Omnicom Global Solutions
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Pratunj Srivastava
Programmatic Advertising Specialist with 4+ years of hands-on experience across leading…
Experience
Senior Analyst - Programmatic
Aug 2024 — Present · Gurugram, IN
Managed end-to-end programmatic ad campaigns on Amazon DSP, including setup, monitoring, and performance optimization to meet client objectives.• Conducted in-depth analysis of campaign metrics (impressions, CTR, CPM, conversions) to identify performance gaps and implement data-driven improvements.• Developed and executed audience targeting strategies using both first-party and third-party data to enhance targeting and retargeting effectiveness.• Collaborated with internal teams and external stakeholders to align campaign strategies with broader marketing and business goals; resolved technical issues by working closely with ad ops and Amazon support.• Delivered insightful performance reports and dashboards to stakeholders; performed regular market and competitor research to refine campaign strategies.• Drove campaign efficiency through budget management, bid optimizations, A/B testing, and inventory analysis, ensuring maximum ROI within allocated spend.
Education
Narsee Monjee Institute of Management Studies
Master of Business Administration - MBA
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