Pratulya Chand
Brand Strategy | Talent Branding | Public Relations | Advertising | Visual Artist | Alumnus: IHM Mumbai | MICA | Ex-ITC Foods
- Role
- Marketing Communications & Media Specialist at CGI
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Pratulya Chand
Pratulya is a Marketing Communication & Media Specialist at CGI. He leads initiatives in marketing communication and employer/talent branding across the Asia Pacific region. He has experience in brand strategy, marketing, campaign management, market research, user behaviour, and planning. He has worked in multiple industries like advertising, FMCG, and IT. In his current role, Pratulya oversees social media management, digital marketing, public relations, process improvement, media outreach, and events. Beyond his professional life, Pratulya is also a visual artist whose works have been published. Visit @. on Instagram to explore his art projects.
Experience
Marketing Communications & Media Specialist
Jun 2023 — Present · Bengaluru, IN
My role at CGI is cross-functional and focused on the Asia Pacific market, with a scope of talent branding work that includes:Programs: Ideating, reviewing, and executing multiple talent branding initiatives in collaboration with the HR team. This includes research, marketing, process corrections, and brand campaigns.Public relations and media: Strategizing, crafting, and increasing media coverage through offline and online publications.Social media: Conceptualizing and implementing social media plans for strategic initiatives across multiple APAC geographies.Collaboration with business units: Working closely with various verticals to promote products, services, and intellectual properties (IPs), aligning with the CGI\'s larger goals.Content production: Developing brand content across text, image, audio, and video formats, highlighting people stories and business achievements. This also involves working on websites to improve its UI/UX.Event: Identifying and participating in events that align with CGI’s requirements. Managing backend operations and promoting both internal and external events to ensure they are engaging, impactful, and well attended.
Education
Modern School Lucknow
Senior Secondary School - ISC
SDM Institute for Management Development
PGDM , Marketing and Human Resources
2016 — 2018
IHMCTAN Mumbai
Bachelor of Science (B.Sc.), Hospitality & Hotel Administration
2012 — 2015
St. Francis' College, Lucknow, India
High School - ICSE
MICA | The School of Ideas
Advanced Digital Marketing and Communications, Digital Marketing Strategy and Communications
National Institute of Design
NODE - NID Online Design Education, Design Fundamentals
2020 — 2020
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