Prattay Basu
Marketing Executive @B. U. Bhandari Mercedes-Benz
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WORK HISTORY
Marketing Executive @B. U. Bhandari Mercedes-Benz
Pune, IN
Performed end-to-end marketing operations, handling planning and on-ground execution across ATL, BTL, and digital platforms-Conceptualized and managed vehicle unveilings, client engagement activities, and experiential brand showcases for premium automotive offerings-Handled social media presence, creator partnerships, and performance campaigns focused on reach, engagement, and revenue impact-Coordinated media buying, communication creatives, and strategic collaborations to improve visibility and support sales outcomes-Monitored campaign performance using data insights to ensure each activity contributed measurable business value-Ensured dealership promotions and communication remained aligned with Mercedes-Benz brand guidelines and corporate direction-Worked closely with internal teams, external vendors, and agency partners to deliver smooth and timely executions.
EDUCATION
Symbiosis School for Online & Digital Learning
Master of Business Administration - MBA, Marketing
Vishwakarma University - VU
BA Journalism and Mass Communication, Public Relations, Advertising, and Applied Communication
ABOUT PRATTAY BASU
I work in a space where machines meet emotions.Currently part of the Mercedes-Benz ( B.U. Bhandari ) in Pune, I focus on marketing experiences rather than just promoting products. In the luxury automotive world, customers rarely come looking only for specifications — they come with expectations, aspirations, and a picture in their mind of what ownership should feel like. My role is to make that feeling clear even before the keys are handed over.My journey started in digital and performance marketing, understanding audiences, behavior, and decision triggers. Moving into premium automotive retail allowed me to apply the same psychology in a more human environment conversations, events, showroom interactions and long-term relationships. Because in high-value purchases, trust influences decisions more than information.Personally, I have always been deeply interested in automobiles and motorsport culture. That curiosity helps me communicate with customers as an enthusiast who understands why they want the car, not just what the car offers. I enjoy observing how people decide, what reassures them, and what ultimately makes them commit.I’m currently learning not just the brand side of the business but also the ownership journey after purchase, because real loyalty is built long after delivery day.I’m always open to conversations around automotive culture, customer behaviour, brand experience and the psychology behind premium buying decisions.
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