Pratishtha Sachan

Senior Business Analyst @Disney Hotstar

Gurugram, IN

Driving Business Growth with Performance Insights & Reporting – Led daily performance insights reporting for Hotstar India Business to Disney, delivering actionable data that improved market visibility, streamlined decision-making, and contributed to a increase in operational efficiency. Optimizing Content Recommendations for Higher Retention – Designed a Taste Cluster-based Content Recommendation framework, leading to an increase in baseline retention rates. ICC World Cup 2022 Performance Analysis – Developed a comprehensive tournament performance dashboard and collaborated with the Growth team on strategic initiatives, leading to an overachievement in acquisition targets. Data-Backed Experimentation & A/B Testing – Delivered actionable insights through A/B experiments across Disney+ Hotstar, enhancing user experience and conversion rates. Strategic Forecasting & Engagement Projections – Built a framework for quarterly engagement projections at the platform level, improving forecasting processes and strategic planning accuracy. Executive-Level Dashboards for Business Health Monitoring – Partnered with business leads to define KPIs and build dashboards for Directors and VPs, driving data-backed decision-making, targeted user campaigns.

Delhi Public School (DPS)

Science

UPES

Bachelor of Technology, Computer Science with spl in Business Analytics and Optimization