Pratishtha Bisht
Associate Product Manager @91trucks
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WORK HISTORY
Associate Product Manager @91trucks
Gurugram, IN
Improved click-to-lead conversion rate by optimizing lead forms and intent filters- Led the creation of dynamic landing pages, calculators, and tools that supported high-visibility vehicle launches- Designed and deployed CRM webforms, chatbots, and dialer integrations that streamlined sales team workflows and improved response times- Partnered with cross-functional teams (engineering, content, marketing) to enhance website performance by resolving indexing issues and improving Core Web Vitals- Conducted on-ground user interviews at expos and launches to gather insights, influencing product design and marketing strategy.
EDUCATION
Delhi University
Bachelor of Commerce - BCom, Business/Commerce, General
ABOUT PRATISHTHA BISHT
Driven by curiosity and a passion for solving real problems, I’ve built experience across product development, marketing, and operations in fast-moving industries like consumer tech and automotive.At 91trucks, I’ve contributed to- Increasing lead conversion rates by optimizing journeys and filters- Supporting major vehicle launches with landing pages, calculators, and campaign execution- Driving website improvements that solved indexing issues, boosted Core Web Vitals, and enhanced user experience- Onboarding and integrating tools like WhatsApp chatbots and dialers to streamline customer engagementWhat excites me most is connecting user insights with business goals to build scalable products. I’m now focused on sharpening my expertise in product strategy, user behavior, and data-driven decision-making to create real impact at scale.
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