Pratish Pushkar
Digital Analytics Director at CCOM Group | Strategy | AdTech | Analytics
- Role
- Digital Analytics Director at Ccom Group
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Pratish Pushkar
Avid marketer with 10+ years of professional experience in defining, implementing, and…
Experience
Digital Analytics Director
Sep 2021 — Present · Miami, FL, US
Conduct market research and channel analysis for existing and prospective clients, to develop comprehensive digital media strategies aligned with the goals and target audience.• Oversee planning, execution, and optimization of omnichannel digital marketing campaigns across Search, Programmatic, Social media, eCommerce, Affiliate, and Email marketing.• Analyze marketing data, track KPIs, uncover insights, and generate reports to evaluate the effectiveness of campaigns and make data-driven decisions.• Manage the digital marketing budget, ensuring that resources are utilized efficiently to drive client success in the form of brand consideration and conversion, hence maximizing ROI.• Manage relationships with digital media agencies, technology vendors, and other external partners.• Work closely with other departments, like Creatives, Client Services, Public Relations, and Sales to ensure a consistent brand voice and message across all digital platforms.• Lead, manage, and mentor digital media and analytics team fostering a culture of collaboration, innovation and high performance, and providing training as needed to stay up-to-date with the latest digital marketing tools and trends.• Keep abreast of the latest digital technologies, trends, and best practices, and adopt them as necessary to improve performance and stay competitive.
Education
Purdue University Daniels School of Business
Master of Science - MS, Marketing
2019 — 2020
National Institute of Technology Warangal
Bachelor of Technology (B.Tech.), Electrical and Electronics Engineering
2011 — 2015
Skills
- Customer Service
- Public Speaking
- Research
- Team Motivation
- B2c Marketing
- Microsoft Powerpoint
- Business Development
- Sales Recruitment
- Management
- Team Building
- Microsoft Excel
- Microsoft Word
- Business Strategy
- Marketing
- Closing Abilities
- Teamwork
- Team Management
- Strategic Negotiations
- Leadership
- Microsoft Office
- Market Research
- B2b Marketing
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