Pratima Bijjala
Sr Product Manager, E-commerce Experience, Growth Strategy, Onboarding @Shutterfly
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WORK HISTORY
Sr Product Manager, E-commerce Experience, Growth Strategy, Onboarding @Shutterfly
Managed product initiatives rolled under product strategy that generated $4M incremental revenue every year.• Collaborated with Email & Partner Marketing teams to provide improved Partner & Customer experience. Provided solutions to give robust and dynamic tools for extending partnerships. • Initiated and participated in intensive user market research where customers of various segments were interviewed to revamp the home page & Experience at major touch points of the user journey. Extrapolated the feedback and prioritized the pain points. And worked towards the improvements laid by future strategy.• Worked on an Onboarding & Site Activation Strategy by analyzing the competition, current metrics & market evolution. With a goal as Growth Hacking- to reduce churn and to increase purchase rate.• Completed Product discovery around implementing social sign ups, discussed limitations and solutions with Engineering, worked with Marketing and Business to market the feature.• Created Adobe Analytics, Tableau & Mix panel Dashboards to be better informed on decisions and to identify pain points leading to proactive interventions. Which ultimately improved engagement, growth, Registration and Purchase Rate.
EDUCATION
Rochester Institute of Technology
MFA, Computer Graphics Design
JNTU
Bachelor of Architecture (BArch)
SKILLS
ABOUT PRATIMA BIJJALA
highly motivated and accomplished leader with experience in Product Strategy, Product Management & Project Coordination delivering profitability in revenue goals and customer satisfaction. With 15 years of international experience and currently working as a Sr. Product Manager for online consumer-based industry. My passion for innovation, entrepreneurship and expertise in Product Strategy and Product Marketing is valuable from creative through execution and through strategic marketing.Specialties: Product StrategyProduct ManagementProject SchedulingProduct MarketingStrategic planningResearch & Data AnalysisResource PlanningPlanningCommunication Skills for International MarketMarketing ResearchMulti taskingTeam Building & Project ManagementWork efficiency in short time frame.Manage functional responsibilitiesResearch and Data Analysis
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