Pratima Bawa

About Pratima Bawa

I am currently working as a Consultant at ZS Associates, where I support both the Digital Healthcare (DCH) and ZAIDYN product teams. In the DCH team, I lead evidence-based research initiatives, including systematic literature reviews and clinical data analysis, to support pharmaceutical clients in strategy development and market access planning. On the ZAIDYN side, I focus on competitive intelligence, pricing analysis, and product benchmarking to improve platform performance, while also contributing to RFPs, POVs, and go-to-market strategies.Prior to ZS, I served as an Associate Manager at DataBridge Market Research and held a research role at Cheers Interactive. In these roles, I worked across multiple industries—including life sciences, healthcare, food & beverages, manufacturing, chemicals, packaging, agriculture, and automation—leading end-to-end research projects, managing teams, analyzing market trends, and delivering strategic insights through in-depth reports.I also have experience in real estate advisory, having worked at Four Clover Realty Pvt. Ltd. in Mumbai as an Advisor in Portfolio Management. Academically, I hold a B.Tech in Food Engineering and Technology from the Institute of Chemical Technology (ICT, formerly UDCT) and an MMS in Marketing from Sydenham Institute of Management Studies, Research and Entrepreneurship Education (SIMSREE). My early professional development includes internships with Kaijing Agro Services, Zee, Housing.com, Parle Agro, and Test Gyan.Key expertise includes-• Primary and Secondary Research• Competitor Analysis• Company Profiling• Data Mining• Market Forecasting (any geography)• Trend and Price analysis• SWOT• Porter Five Forces• Project Scoping• Financial Analysis• Value Chain Analysis

Experience

1. Consultant

   ZS

   Jan 2023 — Present · IN

   Digital Healthcare (DCH) Team – Client-Facing Projects• Designed research-driven solutions leveraging disease knowledge, therapy expertise, & pharma industry dynamics• Led systematic literature reviews, developed methodologies, and synthesized clinical evidence to inform global pharma clients• Interpreted epidemiological and pharmacological data to support market access and medical strategy projects• Developed SOPs, training materials, and mentoring team members to drive capability development• Collaborated with stakeholders to develop project plans, ensure timely delivery, and maintain research rigorZAIDYN – Internal Product Consulting & Competitive Intelligence• Worked cross-functionally with product managers, solution architects, and developers to enhance ZAIDYN, ZS’s proprietary digital platform suite for pharma analytics, CRM, and omnichannel engagement• Conducted in-depth company and product landscape analysis, benchmarking ZAIDYN features against competitors across towers (e.g, Customer Engagement, Patient Services, Field Insights)• Performed win-loss analyses by examining reasons behind sales outcomes in client pursuits, identifying market gaps and shaping product go-to-market strategies accordingly.• Led product pricing analysis and feature mapping to guide strategic positioning of ZAIDYN in the pharma SaaS market and pricing models• Analyzed competitor gaps, customer feedback, and market trends to improve product-market fit• Contributed to RFP and POV creation for pharmaceutical clients, bridging consulting and product teams• Worked cross-functionally to identify product bottlenecks and recommend enhancements based on market intelligence• Contributed to thought leadership content, including competitive intelligence briefs, product capability presentations, and internal knowledge repositories to support sales enablement.

Education

• Sydenham Institute of Management Studies, Research and Entrepreneurship Education

  Master of Business Administration (MBA), Marketing

  2013 — 2015

• Institute Of Chemical Technology

  Bachelor of Technology (B.Tech.), food engineering and technology

  2008 — 2012