Pratim Palit
Global Product Manager at Applied Materials.Driving Market and Product Strategy in Logic, Memory, Automotive, Optics, and RF Sectors through Expert Product Management and Strategic Marketing Initiatives
- Role
- Product Marketing Manager at Applied Materials
- Location
- Reading, MA, US
- LinkedIn followers
- 500 followers
About Pratim Palit
Marketing professional with extensive experience in B2B marketing in the semiconductor capital equipment industry with specific focus of plasma etch, deposition and dicing systems, leading business level changes and strategies.
Experience
Product Marketing Manager
Sep 2021 — Present · Boston, MA, US
Responsible for positioning the ion implantation ICAPS (IoT, Comms, Automotive, Power, Sensors) product line and driving product strategy to assess and increase market share, revenues and margins- Create and manage long-term business plans, product and marketing strategy to drive competitive advantage, revenue and market share- Perform Voice of Customer (VoC) and Technology Review Meetings (TRM) with customers to discuss high value problems and next generation device needs to identify key insertion points for our technology – own customer and market technology trend roadmaps- Perform Red Team Analysis and other comprehensive competitive analysis to identify strengths and weaknesses of our products- Align strategy into real tool development by analyzing WFE intensities, TAM, and partnerships with key customers. Collaborate with Engineering, Manufacturing and Sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements - Manage Product Life Cycle (PLC)- develop and drive new product planning by analyzing aspects such as markets segments, sizes, market share, and trends and create/update Market Requirement Documents (MRD) and Go-To-Market Strategy, as well as tracking requirement changes during development. Collaborate with engineering and supply chain on cost reduction and product enhancement projects to improve product cost of sales, extend life cycle and profitability - DriveQuarterly Business Reviews (QBR) and frequent investor calls to communicate health of the business, strategies and market forecasts- Collaborate with Marcomm team for Product launches, promotional activities, key customer messaging, press releases, creating/updating sales and marketing collateral and optimize in-bound marketing campaigns like Webinars, Social Media messaging, Search Engine Optimization, etc.
Education
University of California, Berkeley
Marketing Leadership Program
Birla Institute of Technology and Science, Pilani
Bachelor's degree, Chemical Engineering
2007 — 2011
University of Florida
Master of Science (MS), Chemical Engineering
2012 — 2014
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