Pratikshya Routray
Associate Brand Manager |Marketing & Licensing Specialist| Strategic Planning, Merchandising & Analytics|Co-founding Experience at Illusory Design Studios
- Role
- Associate Brand Manager at BIOWORLD MERCHANDISING
- Location
- Bhubaneshwar, OD, IN
- LinkedIn followers
- 500 followers
About Pratikshya Routray
I bridge the gap between large-scale industrial operations and agile digital storytelling. With a track record of managing high-volume garment operations for global giants like Polo Ralph Lauren and Peter England (handling 4.2M garments annually), I understand the complexity of scale, strategy, and precision.Beyond apparel, I am a digital native. For the past 6 years, I’ve helped startups and restaurants find their voice through digital marketing, food photography, and brand consulting. I don’t just plan; I create—leveraging tools like Canva and analytics to drive measurable growth.What I bring to the table:Scale: Spearheaded teams of 50+ in high-volume merchandising.Strategy: Consulting for early-stage food startups on team structure and sustainability.Creativity: Professional food microblogging and digital content creation.Data: A deep focus on Marketing Analytics to decode consumer behavior.Let’s build something impactful. Reach out: p••••••••@gmail.com
Experience
Associate Brand Manager
Aug 2025 — Present · Gurugram, IN
Strategic lead providing end-to-end creative and business oversight for a high-stakes licensing portfolio with a $43M annual turnaround. I bridge the gap between global licensors and internal creative teams to ensure brand integrity while driving massive commercial scale. I don\'t just support the business; I architect the workflows that protect and grow world-class IP.
Education
Amity University Online
Master of Business Administration - MBA, Business Administration, Management and Operations
St.Xavier's High School,Khandagiri, Bhubaneswar
Intermediate , Science
2016 — 2018
Odisha University of Technology and Research
Bachelor of Technology - BTech, Textile Sciences and Engineering
2018 — 2022
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