Pratikshya Mohanty
Digital Marketing Specialist | Strategic Campaign Management | Social Media Expert | Google Ads
- Role
- Senior Associate at dentsu
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Pratikshya Mohanty
With over 4 years of experience in the dynamic field of digital marketing, I am…
Experience
Senior Associate
Nov 2021 — Present
Managed end-to-end campaign setup, execution, and optimization in Display & Video 360 (DV360), leveraging advanced targeting options, creative formats, and bidding strategies- Proficient in managing digital advertising campaigns using Display & Video 360 (DV360) and Campaign Manager 360 (CM360) platforms to drive brand awareness, engagement, and conversions for clients across various industries- Spearheaded social media strategy development and execution for a diverse portfolio of clients spanning multiple industries, including e-commerce, technology, healthcare, and consumer goods- Developed and executed Google Ads strategies tailored to each client\'s goals and budget, optimizing campaigns for maximum ROI and performance- Utilized Google Analytics and other analytics tools to track and analyze campaign performance metrics, generating actionable insights and recommendations for optimization- Provided actionable insights and recommendations to clients based on campaign performance data, driving continuous improvement and optimization of media strategies.
Education
Siksha 'O' Anusandhan University
BTech - Bachelor of Technology
2015 — 2019
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