Pratik Pandey
Brand Manager @ Radico Khaitan | Driving Growth with Strategic Marketing, Product Innovation & Consumer Insight | 14+ Yrs FMCG/Alcobev Experience
- Role
- Brand Manager at Radico Khaitan Limited
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Pratik Pandey
Strategic Brand & Product Manager with over 12+ years of experience in building…
Experience
Brand Manager
Sep 2023 — Present · IN
At Radico Khaitan, I drive the marketing strategy for Magic Moments, one of India’s most iconic vodka brands. My role spans brand building, campaign ideation, and innovation — ensuring the brand stays culturally relevant while delivering measurable business growth.I’ve had the opportunity to launch first-ever limited-edition vodka bottles in Magic Moments, create high-impact seasonal packaging revamps, and lead celebrity-driven events like Arijit Singh Live and the Bollywood Music Project. These initiatives not only strengthened consumer connect but also delivered tangible results, including 7M+ case sales in FY 2024–25 and a 13.5% uplift in festive season sales.Passionate about blending creativity with business outcomes, I work closely with agencies, designers, and cross-functional teams to roll out campaigns that resonate with today’s digital-first consumer.
Education
Kanpur University, India
Bachelor of Arts - BA, Economics
2006 — 2009
Indian Institute of Management, Indore
Executive MBA, Advanced Marketing Mangement
Indus World School of Business
PGPM, Marketing/Marketing Management, General
2010 — 2012
Indian Institute of Management, Indore
Executive MBA, Marketing/Marketing Management, General
International Tennis Federation
Level-1 Tennis Coaches Programme, Sports Studies
Kendriya Vidyalaya
Higher senior secondary, Humanities/Humanistic Studies
1994 — 2006
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