Pratik Dasmohapatra

About Pratik Dasmohapatra

Results-driven marketing professional with 14+ years of experience in Demand Generation, Account-Based Marketing (ABM), Campaign Management, and Digital Marketing. Skilled in executing high-impact marketing strategies that drive engagement, generate leads, and optimize brand presence across digital channels.I specialize in planning and executing integrated marketing campaigns, leveraging data-driven insights to enhance performance and maximize ROI. With a strong background in SEO, social media, content optimization, and marketing analytics, I collaborate with cross-functional teams to develop innovative campaigns for enterprise products and services.Key Expertise: Digital Marketing, Account-Based Marketing (ABM), Marketing Automation, Marketing Operations, Lead Generation, SEO, Google Marketing Platforms, LinkedIn Ads, and MarTech Stack Management.

Experience

1. Senior Manager - Digital Marketing

   ValueMomentum

   Jul 2022 — Present · Hyderabad, IN

   Digital Marketing & Demand Generation - • Develop and execute account-based marketing campaigns to drive engagement and create new opportunities for target accounts.• Manage nurturing campaigns and content syndication programs to support pipeline and revenue goals.• Collaborate with the content team and marketing agency to optimize the website and thought leadership content for search engines.• Implement SEO tactics to improve organic traffic and website health.• Design and optimize digital campaigns for brand awareness and lead generation.• Measure and report KPIs to track the effectiveness of content, websites, and campaigns.• Work closely with Marketing, Sales, and cross-functional leadership teams to drive go-to-market initiatives.• Manage the Marketing Ops team to execute marketing automation strategies and expand demand generation efforts.

Education

• Indian Institute of Planning and Management

  Post Graduate Program in Planning and Entrepreneurship, Marketing

  2009 — 2011

• GIET University Gunupur

  B.Tech, Information Technology

  2004 — 2008

• Cornell University ILR School

  Advanced Global Management Certification program on Leadership, Organizational Leadership

  2010 — 2010

• The International Management Institute, Brussels, Belgium

  Master of Business Administration - MBA, Marketing & IT

  2009 — 2011

Skills

• Product Marketing
• Social Media Marketing
• Sustainability Consulting
• Jigsaw
• Saas
• Swot Analysis
• SEO Marketing
• Salesforce.com
• Yslow
• SEO
• Ehs
• Market Research
• Lead Generation
• Competitive Analysis
• Cisco - Webex
• Marketing Strategy
• Hoovers
• Web Marketing
• Blue Ocean Strategy
• Microsoft Skydrive
• Citrix- Gotomeeting
• Cloud Computing
• Business Performance Management
• Competitive Marketing Strategies
• Ehs Management Systems
• Crm
• Semrush
• Customer Relationship Management (Crm)
• Google Analytics
• Bcg Matrix
• Hubspot
• Citrix- Gotowebinar
• Client Presentation
• Ansoff Matrix
• IT Business Management
• Google Adwords
• Leadership
• Software as a Service (Saas)
• Business Development
• Online Marketing