Pratik D.
Consumer & Market Insights Manager | Analytics | FMCG · Healthcare · BFSI | HUL · Novartis · HDFC Bank | Python · Tableau · Power BI
- Role
- Assistant Cmi Manager Pc Cmi Analytics at Unilever
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Pratik D.
Consumer & Market Insights professional with 5+ years of experience driving data-led decisions across FMCG (Hindustan Unilever), Healthcare (Novartis), and Financial Services (HDFC Bank). Currently working as Assitant Manager in Personal Care CMI Analytics at HUL, supporting market share, distribution, pricing premiumisation, and innovation performance across key categories.Core strengths:• Market & Consumer Insights: Nielsen, Kantar, Circana, Euromonitor | Market Share, Distribution & Competitiveness Analytics• Business Analytics: Forecasting, Performance Frameworks, Portfolio Analysis, Revenue Growth Management• Technical Tools: Python, R, SQL, Tableau, Power BI, Qlik Sense, Alteryx, Advanced Excel• AI & Automation: AI-enabled research, insight synthesis, and reporting automation workflows• Stakeholder Management: Cross-functional collaboration, executive storytelling, training & enablementKey highlights:• Identified a $40M+ cross-selling opportunity at HUL through gain/loss and penetration analysis• Built PC Distribution Tracker covering 40 priority cells, driving adoption across BG and brand teams• Delivered 720+ sales incentives worth $6M+ at Novartis with 99.56% accuracy• Managed a $1.28B+ loan portfolio at HDFC Bank, supporting collections and risk strategy• Automated reporting using Python & AI, improving operational efficiency by 25%
Experience
Assistant Cmi Manager Pc Cmi Analytics
Jan 2026 — Present · Mumbai, IN
Helping Personal Care CMI Analytics at Unilever - supporting distribution, competitiveness, market share, pricing premiumisation, innovation performance, and channel growth across key Unilever Personal Care brands.• Launched PC Distribution Tracker covering 40 priority cells; drove adoption across BG and brand teams through training, sustaining TO winning above 65%• Built a tracker suite covering competition, promo, and distribution alongside a BU performance framework used by the leadership team• Developed a 10-year rolling share analysis across PC categories to identify long-term value/volume shifts• Built channel growth estimates through 2028 for DCom and Health & Beauty, projecting 2x and 1.5x growth• Developed Oral Care innovation tracker covering 5 launches across 4 channels — first-time structured visibility for senior stakeholders• Delivered 20+ ad hoc analyses across share recovery, market shifts, volume decline, media ROI, and growth projections• Leveraged AI-enabled workflows to accelerate research synthesis, insight storytelling, and recurring reportingTools: Nielsen | Kantar Worldpanel | Circana | Euromonitor | Python | Tableau | Power BI | Alteryx | Advanced Excel
Education
Ganshyamdas Saraf College
Bachelor in management studies, Marketing/Marketing Management, General
2014 — 2017
Welingkar Institute of Management
PGDM - Ebiz, Marketing
2018 — 2020
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