Pratik Deshmukh

About Pratik Deshmukh

MBA-qualified Digital Transformation Leader with a proven track record of driving data-driven growth, product innovation, and customer experience (CX) excellence across B2C, B2B, and B2B2C ecosystems.I lead digital initiatives that connect strategy, product, and technology, creating scalable and high-impact solutions that enhance engagement, acquisition, and retention. At Jio, I have successfully delivered transformation projects across flagship platforms including Jio.com (B2C & B2B), JioBlackRock AMC, JioBlackRock WMC, JFS.in, JioFinance.in, Jio Payments Bank, and Jio Credit, among others.My expertise spans DDX (Digital Experience), CX Strategy, SEO, Performance Marketing, CRM/CDP, Analytics, Automation, and Web Development — integrating these domains into cohesive, data-led digital ecosystems that drive measurable business outcomes.Guided by product thinking and a customer-first mindset, I focus on aligning digital transformation initiatives with organizational goals, ensuring long-term value creation and competitive differentiation.Core Competencies:Digital Strategy & Transformation | Product Thinking | Data & Analytics | Customer Experience (CX)| DDX | CRM & Automation | SEO & Performance Marketing | Omnichannel Growth | Web & MarTech Ecosystems

Experience

1. Deputy General Manager

   Jio

   Apr 2025 — Present

Education

• University of Mumbai

  Passed BSC, 2010, Computer Science

  2007 — 2010

• DY Patil University

  Master of Business Administration - MBA, Digital Marketing

• SVPM English Medium School, Kalwa

  S.S.C, English, Maths, History, Geography, Science

  1992 — 2005

Skills

• Web Services
• Project Management
• Web Analytics
• Dtd
• Omniture
• Project Coordination
• Google Adwords
• B2b
• Interactive Marketing Strategy
• Web Content Management
• Consulting
• Crm
• Content Management
• Xml
• Xsl
• Cms
• Social Media
• Asp
• Search Engine Optimization (SEO)
• Email Marketing
• Xsd
• Analytics
• Google Adwords Professional
• Digital Marketing
• Jscript
• Jsp
• E-Commerce
• Customer Relationship Management (Crm)
• Content Syndication
• Team Management
• Web Development
• SEO
• Marketing
• Microsoft Sql Server
• Requirements Analysis
• Cq5
• Marketing Strategy
• Agile Methodologies
• Xml Schema
• Web Project Management