Pratik Rijhwani

Project Manager @EXL

Utilized data-driven analysis to identify untapped market opportunities, developed and executed strategic initiatives, resulting in a 30% increase in client revenue within six months. • Effectively managed marketing campaigns by meticulously tracking expenses, optimizing budget allocation thereby achieving 20% increase in ROI. • Identifying distinct customer clusters based on demographics and purchasing behavior, enabling targeted marketing strategies resulting in a 15% increase in conversion rates