Pratik

About Pratik

hands-on experience in the digital marketing industry, Pratik od has become a highly skilled and results-oriented SEO specialist. His expertise in search engine optimization, keyword strategy, content optimization, and data analysis has helped numerous businesses improve their online visibility and achieve long-term success. Jhon is passionate about staying ahead of SEO trends and using data-driven strategies to boost organic search rankings and drive traffic.Industry Experience & Skills:Jhon has worked across various industries, including e-commerce, technology, and health & wellness. His key skills include:SEO Strategy & Execution: Expertise in on-page and off-page SEO, developing strategies that increase search engine visibility and improve website rankings.Keyword Research & Analysis: Skilled in using tools like Google Keyword Planner, SEMrush, and Ahrefs to identify high-value keywords that attract targeted traffic.Content Optimization: Experience in optimizing web content, blogs, and landing pages to ensure they are aligned with SEO best practices and user intent.Technical SEO: Proficient in optimizing website architecture, page speed, mobile-friendliness, and resolving crawl issues to ensure optimal site performance.Analytics & Reporting: Adept at using Google Analytics, Google Search Console, and other tools to track performance, analyze data, and make informed decisions to refine SEO strategies.Key Achievements:Successfully increased organic search traffic by over 50% for a major e-commerce client within six months through strategic SEO implementation.Improved search engine rankings for highly competitive keywords, leading to a 40% increase in conversions for a health & wellness brand.Played a key role in a content marketing campaign that contributed to a 30% increase in brand awareness and user engagement.Regularly updated clients on the latest SEO trends and algorithm updates, ensuring their strategies were always aligned with best practices.

Experience

1. Search Engine Optimization Specialist

   Softus Infotech

   Dec 2022 — Present

   SEO | Data-Driven Growth StrategistWith a strong foundation in Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising, I specialize in driving organic and paid traffic through strategic execution. My expertise includes: Outreach & Link Building – Building authoritative backlinks and boosting domain authority Programmatic SEO – Scaling content and optimization through automation Google Ads & Meta Ads – Managing high-converting ad campaigns with measurable ROI Google Search Console & Google Analytics – Leveraging data for performance insights and continuous improvementI thrive on optimizing digital presence, increasing visibility, and helping brands grow through smart, measurable strategies.

Education

• Uka Tarsadia University

  Bachelor of Technology - BTech, Computer Engineering