Pratik Kayal

About Pratik Kayal

With over 17 years of experience in the energy, infrastructure, technology, retail, media, and public sectors, I bring deep expertise in crafting and strategising marketing and communication strategies that drive business growth and enhance brand reputation. My career spans leadership roles, where I have consistently aligned communication efforts with organizational goals, delivering measurable results across global markets.Key Skills and Expertise:Strategic Communication Planning: Developed and implemented integrated communication strategies for multibillion-dollar portfolios, ensuring alignment with business objectives and maximizing brand visibility.Brand Management: Established and elevated brand identities, creating consistent and innovative campaigns that drive awareness, equity, and stakeholder engagement.Digital Marketing & Transformation: Led cutting-edge campaigns, leveraging social media, SEO/SEM, and video content to engage audiences, achieving top trends and building a community of over 2.2 million followers.ESG & Sustainability Communication: Directed campaigns focusing on energy transition, green mobility, and ESG initiatives, positioning brands as industry leaders in sustainability.Media Relations: Cultivated strong relationships with top-tier media outlets, organizing impactful press interactions and securing positive coverage.Crisis Communication: Expert in navigating high-stakes scenarios, mitigating risks, and safeguarding reputations during crises.Stakeholder Engagement: Fostered trust through clear and effective communication with employees, investors, media, and government entities.Event Strategy: Spearheaded branding for global events like the World Economic Forum, India Energy Week and Vibrant Gujarat, ensuring seamless alignment with organizational narratives.Content Creation and Storytelling: Produced compelling multimedia content, including videos and narratives that amplify business performance, thought leadership, and community impact.Leadership and Mentorship: Built and motivated high-performing teams, fostering innovation and continuous learning.Innovation and Change Management: Directed communication efforts during organizational transformation, introducing fresh strategies to adapt and thrive.I am passionate about leveraging strategic communication as a driver of business value, innovation, and stakeholder trust. Let’s connect :)

Experience

1. Associate Vice President - Corporate Marketing & Branding

   Essar

   Mar 2011 — Present

   Directed digital campaigns with over 2.2 million social followers, achieving top trends and outreach targets.Spearheaded the creation of video assets, enhancing brand awareness.Led ESG communication strategies focusing on energy transition and green mobility.Managed corporate branding for international events like the World Economic Forum, FT Energy Transition Summit, ADIPEC, India Energy Week etc.

Education

• Narsee Monjee College of Commerce and Economics

  HSC

  2000 — 2002

• IBS Mumbai

  Master of Business Administration (MBA), Marketing

  2009 — 2011

• University of Mumbai

  Bachelor of Management Studies, Marketing

  2002 — 2005

Skills

• Advertising
• Teamwork
• Team Leadership
• Social Media
• Media
• Management
• Marketing Strategy
• Television
• Digital Strategy