Pratik Deshmukh
Category Development Manager @ United Breweries Ltd. | EX-ITC | MBA, Marketing
- Role
- Category Development Manager at United Breweries Ltd.
- Location
- Pune Division, MH, IN
- LinkedIn followers
- 500 followers
About Pratik Deshmukh
To solve problems in an effective/creative manner in challenging position.
Experience
Category Development Manager
Jul 2025 — Present
1.*Distributor Management*: Handles exclusive UB distributors in Pune City & PCMC, overseeing *840 retailers*.2.*Team Leadership*: Leads a 16‑member sales team, ensuring smooth coordination and strategy execution.3.*Channel Strategy*: Manages a team of 2 Junior Sales Executives, 2 Merchandisers, 11 DSRs, and 1 Trade Manager to spearhead channel sales.4.*Sales Performance*: Delivered *13% overall growth*(Premium 1%, Mainstream 6%, Economy 59%), focusing on brands like Kingfisher Ultra, Heineken, Amstel.5.*Permanent Journey Plan (PJP)*: Developed and implemented PJP with DSRs to drive market coverage and outlet engagement in Maharashtra.6.*Inventory Management*: Optimized inventory systems ensuring FIFO compliance and optimal stock availability.
Education
MIT School of Business
MBA - Master of Business Administration, Marketing
2018 — 2020
Siddhivinayak Technical Campus, School of Engineering & Maharashtra Buldana Research Technology,Shegaon, Khamgaon Road, Shirasgaon Nile, Shegaon
Diploma, E&TC
2011 — 2014
Shri Sant Gajanan Maharaj Engineering College, Shegaon.
BE - Bachelor of Engineering, E&TC
2014 — 2017
J.V.Metha,khamgaon
SSC, Electrical, Electronics and Communications Engineering
2010 — 2011
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