Pratik Bhatt
Marketing | Management | Strategy
- Role
- Group Product Manager at Glenmark Pharmaceuticals
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Pratik Bhatt
Strategic Healthcare & Pharma Marketing Leader | Driving Brand Growth, Portfolio…
Experience
Group Product Manager
Jul 2024 — Present · Mumbai, IN
Leading the Candid franchise, one of India’s top-selling antifungal brands, with responsibility for strategy, brand performance, and lifecycle management.Spearheaded cross-functional initiatives across medical, digital, and sales teams to drive Rx penetration and retail conversions in dermatology and gynecology.Developed patient-centric campaigns on intimate hygiene and itch relief, enhancing top-of-mind recall and HCP advocacy.Executed market segmentation, media planning, and HCP engagement to drive adoption.Introduced brand differentiation with scientific edge in a highly commoditized topical antifungal market.Mentored junior marketers and supported capability building within the therapy team.Delivered consistent growth amid competitive pricing pressure and shifting prescription trends.
Education
SIES College of Management Studies - India
Master of Business Administration - MBA, Marketing/Marketing Management, General
2015 — 2017
NCRD'S Sterling Institute of Pharmacy-India
Bachelor of Pharmacy (BPharm), Pharmaceutical Sciences
2008 — 2012
GN Khalsa
HSC, Science
2006 — 2008
Skills
- Market Access
- Biotechnology
- Pharmaceutical Industry
- Healthcare
- Hospital Sales
- Key Account Management
- Market Research
- Sales Effectiveness
- Market Analysis
- Market Planning
- Life Sciences
- Pharmaceutics
- Microsoft Office
- Marketing Strategy
- Microsoft Excel
- Pharmaceutical Sales
- Management
- Selling
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