Pratibha Gupta

Assistant Marketing Manager @Informa Markets In India

Mumbai, IN

Spearheaded marketing communications and brand strategy for Informa Markets’ premier conferences in India, including Pharma IPR India and InnoPack Pharma Confex- Developed creative briefs and directed unified messaging across digital, social, and paid media channels- Analysed campaign metrics via Google Analytics, Microsoft Clarity, and Vendor Tools to optimise marketing strategies- Managed agency and vendor relationships to ensure on-time delivery of marketing assets- Led cross-functional teams to execute marketing deliverables seamlessly across platforms- Crafted high-impact creative briefs and orchestrated persuasive advertising campaigns to elevate brand visibility- Enhanced attendee conversion rates by leveraging data insights and refining outreach strategies- Optimised and administered marketing budgets using data-driven strategies to maximise ROI- Partnered with cross-functional teams to synchronise marketing goals with event objectives and operational plans- Directed digital and social media initiatives to amplify brand presence and drive audience engagement across platforms- Engineered and launched dynamic sales promotions aimed at increasing event participation and attendee interaction- Cultivated and strengthened media alliances to boost brand awareness and enhance event success- Developed strategic media plans to secure expansive reach and ideal ad frequency across print and outdoor channels

V.K Krishna Menon College

Bachelors In Commerce

NAEMD

MBA in Event Management And Public Relations

St. Judes High School

SSC