Pratibha Pal

About Pratibha Pal

I\'m a dynamic marketing and operations professional with around 3+ years of experience across BTL campaigns, digital event management, customer success, and analytics.I’ve worked with start-ups, where I’ve led high-impact marketing activations, collaborated closely with sales and creative teams, and managed execution from planning to reporting. I bring strong communication skills and a sharp eye for detail, which helps me coordinate stakeholders, manage CRM systems, and build structured reporting workflows effectively.I’m tech-savvy (Excel, Tableau, Canva, LeadSquared, Asana, etc.), process-driven, and bring a strong sense of ownership to everything I do. Whether it’s managing the customer journey, organizing large-scale events, or improving lead conversion through marketing operations — I focus on delivering results with empathy, structure, and consistency.

Experience

1. Marketing Manager

   Finxecute Solutions Private Limited

   Dec 2024 — Present · Mumbai, IN

   Working at Aditya Birla Capital Digital as a part of marketing team- Planned and executed BTL campaigns to drive footfall and lead conversions- Managed end-to-end marketing operations including tracking of leads, collaterals, content, budgets, invoicing and vendor coordination- Analyzed campaign performance using Excel dashboards to improve ROI and efficiency.

Education

• Modern Education Societys Ness Wadia College of Commerce, P.V.K.Joag Path, Pune 411004

  Bachelor of Commerce - BCom

  2013 — 2016

• Bharathiar University

  Master of Business Administration - MBA

  2016 — 2018