Prathyusha Agarwal

About Prathyusha Agarwal

Prathyusha Agarwal is a portfolio growth specialist driving consumer led business and brand growth. She comes with 23+ years of professional experience across leading global and Indian MNCs like HUL, TATA, STAR TV, ZEE Network, HDFC Life, BYJUs etc. in diverse sectors - FMCG, Consulting, Insurance, E-Commerce, Media & Entertainment and EdTech. She has a proven track record of delivering growth both for existing businesses and 0-1 launches. With her expertise across business strategy, P&L delivery, consumer marketing, decision analytics, product design, technology and content creation, she is able to bring diverse teams & leaders together through the power of purpose and shared consumer vision. Prathyusha currently leads the Shopsy business for Flipkart, enabling access and affordability to the next 100 mln Indians to e-commerce. Prior to this, she was the Chief Business Officer, Early Learn at BYJUs responsible for Early Learn segment’s P&L, portfolio strategy and revenue growth for India managing offerings across the digital, physical and live learning. Before that, she was the Chief Consumer & Data Officer at ZEE, spearheading the network share gain, new launches & transformation initiatives across viewership and revenue; data analytics and brand growth mandate across TV and OTT verticals. She not only delivered step jump growth for ZEE network but was also instrumental in driving customer centricity as a core business competency. Under her leadership, ZEE Network share grew to be the No.1 network through FY20-21, secured revenue gains during the critical NTO regime transition and received several industry accolades.In her previous stints Prathyusha was Head-Marketing at TataUniStoreLtd -Tata’s e-commerce venture successfully launching TataCLiQ in a hyper-competitive e-commerce market debuting in Top 10 Alexa Rankings within 100 days of launch. As VP–Marketing and Analytics at HDFC Life, Prathyusha revived the ailing brand and drove revenue multiple through retention revenues focus. Leading network brand strategy for Star India, Prathyusha spearheaded the Star network brand revamp and relaunched Starplus to dominant leadership. Prathyusha was Founder Director of allOK Tech Support, delivered client delight at MarketGate Consulting and honed marketing skills at HUL over 5 years in different sales and marketing roles.Prathyusha is a post-graduate from IIM Ahmedabad, with her graduation in Electrical Engineering from IIT Madras

Experience

1. Head of Strategy

   Flipkart

   Aug 2025 — Present · Bengaluru, IN

Education

• Indian Institute of Technology, Madras

  Bachelor of Engineering - BE, Electrical and Electronics Engineering

  1994 — 1998

• Indian Institute of Management Ahmedabad

  PGDM, Business, Management, Marketing, and Related Support Services

  1999 — 2001

Skills

• Distributed Team Management
• Media Planning
• Product Management
• Brand Equity
• Consumer Behaviour
• Segmentation
• Fmcg
• Product Marketing
• Marketing Research
• Business Strategy
• Brand Architecture
• Competitive Analysis
• Product Development
• Brand Management
• Marketing Strategy
• Key Account Management
• Marketing Management
• Market Research
• Customer Insight