Prathmesh Chillal

About Prathmesh Chillal

Web Analytics professional with Digital Marketing expertise excelling in Web Analytics tools -Adobe Omniture (SiteCatalyst), GTM, Google Analytics, Web Trends-Customized BI Tools-Marketing Tools and Dashboards-Client Servicing and Reporting.

Experience

1. Digital Marketing Analyst

   Aloha Technology

   Jul 2017 — Present · Pune, IN

   Working as a Web Analytics professional with Digital Marketing expertise excelling in Web Analytics tools - Adobe Omniture (SiteCatalyst), Core Metrics, Google Analytics, Web Trends, Customized BI Tools, Marketing Tools and Client servicing and Reporting.Role and Responsibilities:• Planning Running Campaigns and setting up measurement/matrics – Reporting, KPI dashboard, ad hoc deep drives, predictive modeling, optimization and personalization.• Identify key trends from web traffic data to recommend improvements to key business metrics/site experience work with business stakeholders, analyst and web development team to optimize the reporting and analytics capabilities.• Creating a holistic dashboard by pulling data from different data source and websites for presentation to the senior management team.• Provide consultative direction to the development team and enforce best practice and standards. • To understand business requirement and convert it into the technical requirement. • Collaboration with various business stakeholders in scoping out analytics implementation for a new initiative.• Marketing Effectiveness measurement for local/regional programs performance of key marketing campaigning efforts and recommendation driving improved engagement and conversion including opportunities for segment /audience-based targeting. Hands-on Experience / Skill Set-• Strong analytical skills providing insights as well as a recommendation for changes convincing decision makes business benefits of the proposed solution. • Analyzing customer behavior using available data to influence changes on the website.• Excellent written and verbal communication skills • Thorough knowledge of workspace reporting and admin console in Adobe Analytics with advanced segmentation capabilities within Omniture.• Hands on experience with one or more web analytics tools such as Omniture SiteCatalyst, GA.

Education

• Shivaji University

  Bachelor's degree

  2008 — 2013

Skills

• Analysis
• Search Engine Optimization (SEO)
• Google Website Optimizer
• Pay Per Click (Ppc)
• Html
• Digital Marketing
• Google Webmaster Tools
• Istqb Certified
• Social Media Marketing
• Online Reputation Management
• Google Analytics
• Search Engine Marketing (Sem)
• Analytics
• Content Marketing
• Test Automation
• Php
• Google Adwords
• Marketing Strategy
• Alm
• C++
• Smo
• Marketing
• Link Building
• Cascading Style Sheets (Css)
• Landing Page Optimization
• Sql
• Mysql
• Testing
• Conversion Optimization
• E-Commerce
• Manual Testing
• C
• Microsoft Office
• Keyword Research