Prathmesh Kavishwar

Tower Lead- Digital Marketing COE, TCS

Role: Tower Lead- Digital Marketing Coe at Tata Consultancy Services
Location: Thane, IN
LinkedIn followers: 500 followers

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About Prathmesh Kavishwar

Comic book geek trying to find his place in this world

Experience

Tower Lead- Digital Marketing Coe
Tata Consultancy Services
Feb 2022 — Present
Roles and responsibilities-1. Technique: Account-based marketing2. Develop ICP (Ideal Customer Profile) and Key Accounts list, in collaboration with the Sales and Marketing team.3. Spearheaded the development and execution of strategic account plans for 50+ key accounts of TCS.4. Complete C-suite stakeholder management from Communications, Media & IT, Tech Services, Education 5. B2B Content marketing- whitepapers, POVs, Blogs, and solutions.6. Programmatic advertising for ABM Campaigns.7. Multichannel Engagement: Ensuring a cohesive and integrated approach to reaching target accounts.8. Lead-generation and nurturing through conversational/in-mail ads.

Contact information

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Current company

Tata Consultancy Services

IT Services and IT Consulting · 726K employees · Founded 1968 · Mumbai, India

Tata Consultancy Services (TCS) is the technology partner of choice for industry leading organizations worldwide. Since its inception in 1968, TCS has upheld the highest standards of innovation, engineering excellence, and customer service. It has set an aspiration to become the world's largest AI-led technology services company and is enabling its clients to transform themselves across the full AI stack, from infrastructure to intelligence. Rooted in the heritage of the Tata Group, TCS is focused on creating long term value for its clients, its investors, its employees, and the community at large. With a highly skilled workforce spread across 55 countries and 202 service delivery centers across the world, the company has been recognized as a top employer in six continents. With the ability to rapidly apply and scale new technologies, the company has built long term partnerships with its clients – helping them emerge as perpetually adaptive enterprises. Many of these relationships have endured into decades and navigated every technology cycle, from mainframes in the 1970s to artificial intelligence today. TCS sponsors 14 of the world’s most prestigious marathons and endurance events, including the TCS New York City Marathon, TCS London Marathon and TCS Sydney Marathon with a focus on promoting health, sustainability, and community empowerment. Caution against fraudulent job offers: TCS doesn’t charge any fee throughout the recruitment process. Refer here: https://www.tcs.com/careers/india/recruitment-fraud-alert

tcs.com

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About Prathmesh Kavishwar

Experience

Tower Lead- Digital Marketing Coe

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