Prathibha A.
Strategy Executive Education - UC Berkeley - Digital Transformation, Leading People, Data & Technology
- Role
- Xbc - Digital Experience Platform - User Experience Design & Strategy at Mastercard
- Location
- Jersey City, NJ, US
- LinkedIn followers
- 500 followers
About Prathibha A.
CAREER SUMMARY & HIGHLIGHTS OF BUSINESS VALUE Exceptional record of success across multiple business functions and industry sectors. With career history of 23+ years producing highly profitable innovative solutions for desktop, responsive web applications, native apps, products and platforms within the technology marketplace. Driven, defined and executed key digital innovation goals, for various organizations within the UX space. • Transformation Leadership: Leader, mentor within the UX domain having an excellent blend of business development skills and hands on experience managing and growing teams. Handled and built teams during mergers and acquisitions requiring operational transformations, business restructuring which resulted in process improvements. • Building Teams & Management: Established & managed global UX practices by, hiring a right mix of resources. Motivated teams by creating a challenging work environment & recognizing unique talents, capabilities. Developed strategic vendor relationships to augment changing capacity & needs of teams. Mentoring and growing global teams across different design disciplines. • Process & Delivery: From design execution to directing the activities of all projects end-end, starting from innovation strategic planning with management for supporting the company’s alliances to research, design & delivery of core UX functions. • Design & Methodology: Extensive experience building processes in organizations for practicing a range of UX techniques and Human Centered Design Principles and methodologies for User Research, Design and Testing, such as: — “Research & Design” via method likes - Design thinking, information architecture, card sorting, customer experience journey’s maps, task flows, user interviews, persona development, service and inclusive design, design facilitation to create - lo-fi/hi-fi user prototypes. “Testing” via methods like usability inspection, user testing, mental models, UX metrics, mobile-first design, style guides, design patterns and help building global design-system’s. Set up Multi Research Analysis & Testing labs for-Contextual Inquiry/Focus Group/Heuristic, Competitor/Descriptive, Predictive & Prescriptive Analysis/Design Thinking/User Journey & Empathy Mapping and A/B testing.
Experience
Xbc - Digital Experience Platform - User Experience Design & Strategy
Nov 2022 — Present · New York, NY, US
Education
Edit - Experience Design & Interface Technology
Associate's degree, Digital Art- Web technologies, UX/UI, Human Factors, & HCI, A+
1996 — 1998
Madras Kalakshetra
Associate of Arts and Sciences - AAS, Bharatanatyam - Form of Indian Classical Dance
1987 — 1990
Adobe Training Center - India
Adobe Certified, Computer Graphics, A+
1998 — 1999
Bangalore University
Bachelor of Science - BS, General Sciences
1992 — 1996
Exterior Interiors - Jensen & Nicholson
Associate's degree, Exterior & Interior Design, A
1992 — 1995
University of California, Berkeley, Haas School of Business
Executive Education - UC BERKELEY - DIGITAL TRANSFORMATION, LEADING PEOPLE, DATA & TECHNOLOGY, DIGITAL TRANSFORMATION - DESIGN, A+
2019 — 2019
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