Prathap Pachipala
8x Certified Salesforce | Salesforce Marketing Cloud SME | Certified Data Cloud (CDP) | Marketing Automation | SFMC Consultant | Marketing Cloud Personalization Certified
- Role
- Assistant Consultant at Tata Consultancy Services
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Prathap Pachipala
Extensive experience in the field of Ecommerce cloud technology with expertise in salesforce marketing cloud in developing end to end complex campaigns, email studio, mobile studio, cloud pages, journey builder, REST / SOAP APIs, AMPScript, SQL and SSJS.My Skills & Expertise:• Strategized and executed multi-channel marketing campaigns viz Email Marketing, SMS and WeChat, LINE SMS/MMS Marketing, through Salesforce Marketing Cloud for a global cosmetics and automotive clients• Gathered requirements, prepared the blueprint, coordinated with the client, third-party vendors and led off-shore delivery• Improved target audience segmentation through SQL, creatives, design and deployment timings which impacted the KPIs positively• Designed customer journeys with multiple touchpoints for a holistic customer experience thereby improving customer engagement• Worked on App-exchange applications like DE Select and OCE digital for a Pharma clients to improve the segmentations.• Improved processes through automation and validation, campaign and process documentation• Migrated/Recreated Emails, Landing pages, Automations and Journeys from Oracle Eloqua and Pardot to SFMC environment• Shared marketing insights with the client based on post-launch monitoring analysis of the campaigns and campaign effectiveness analytics reports• Worked on A/B Testing, unit testing, QA/UAT, migration works, reports of Email, SMS and WeChat
Experience
Assistant Consultant
Jun 2025 — Present
Education
Sree
Bachelor of Technology (B.Tech.), Information Technology
2013 — 2017
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