Pratham Khurana
Marketing at Subway India
- Role
- Senior Marketing Executive at Subway South Asia
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Pratham Khurana
With 3+ years of marketing experience for brands like Subway and Foodcloud, I specialize in BTL, social media, and performance marketing. I’m currently seeking growth and performance marketing roles in FMCG brands.Connect with me: p••••••••@gmail.com
Experience
Senior Marketing Executive
Jun 2023 — Present · Gurugram, IN
Local Store Marketing - Leading in-store marketing communication for over 700 stores with 200+ requirements to drive sales through proximity marketing.2. BTL Regional Campaigns - Leading the agency team in purchasing, planning, and measuring media for 15+ regional campaigns encompassing struggling stores (-ve EBIDTA), new store activations, regional festivals, leveraging both traditional and digital platforms.3. Franchise Business - Acting as brand custodian for managing franchisee relationship with monthly newsletter communication, point of sale materials, digital menu boards, ensuring timely delivery of marketing elements.4. Campaign Management - Key member to execute 3 biggest national marketing campaign of Subway India (Cravers, Hotsellers and Grills) across all platforms including briefing creative team, creative development, media plan, tracking and reporting.product survey, driving customer insights and implementing strategic improvements.5. Influencer Marketing Campaign - handled end-to-end influencer marketing campaign for Hotsellers and Grills with 80+ influencers posting relevant content that resonates with target audience and build brand recognition.
Education
Indira Institute of Management, Pune (MBA)
Bachelor of Business Administration - BBA
2020 — 2023
Macro Vision Academy, Burhanpur
Secondary and Higher education
2016 — 2020
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