Prathamesh Parab

About Prathamesh Parab

I am an experienced digital product enthusiast with 11+ years of professional experience in both offline & online product management. A greater part of my career so far has been in conceptualizing digital products & capabilities that aid users to perform a task or activity in a simpler, faster, efficient & convenient way!My experiences across retailing, e-commerce, automobiles & FMCG have enabled me to develop an understanding of typical user pain-points & how businesses create digital product offerings that offer customized solutions to cater to these issues by executing a seamless transition from the offline - people & process oriented systems to a simple-intuitive, self-service based user friendly interface without the need for indulging in cost intensive reinforcements & user-behavior conditioning.I have gained relevant skill sets via practical applications for leading development on products & platforms that perform the duality of adding superior value to the user experience along with helping businesses gain considerable benefits & leverage over the legacy solutions.I have proficiency in understanding the business briefs, translating them into product requirements via feature & capability prioritization, developing in-depth BRD-MRD-PRD\'s, creating simple & intuitive wireframes translatable into elegant interfaces, co-working with the development teams & figuring out logical solutions to challenges, lead UAT\'s for ensuring strict adherence to product delivery promise, tracking data, creating dashboards for monitoring key metrics & provide post-development go-live support to ensure faster adoption.A few of my noteworthy skill sets include - agile development, interface design & wireframing, formative-summative research techniques, prototyping, A/B testing, data visualization, customer development, creating personas, product innovation & marketing, SEO-ASO improvements, business & affiliate partnership management.Through my multiple stints in the product management domain, I have gained experiences in working with cross-functional teams, stakeholder & team management, handling conflicts, negotiations, project management & demonstrating functional leadership.I am keen on pursuing projects & use cases that help me gain credible exposure in AI, ML, Blockchain, 3D-designs, AR amongst others for creating distinguished product offerings.Have been fortunate to work for industry leading organizations such as the Aditya Birla Group, Unilever, M&M, Just Dial & also have a couple of internships to my credit with Britannia & Mattel during my post-grads.

Experience

1. Head - Digital Customer Experience

   Mahindra Group

   May 2025 — Present · Mumbai, IN

   Leading the digital CX division through pre-sales, sales & post-sales interventions across Web channel, Customer Apps, WhatsApp, Call Centre touchpoint etc. closely integrated with Salesforce’s Marketing, Service & Commerce Cloud.

Education

• St. Pius X High School

  High School, General Studies

  1996 — 2006

• Vivekanand Education Society's Polytechnic

  Diploma (MSBTE), Industrial Electronics

  2006 — 2009

• Welingkar Institute of Management

  Master of Business Administration (M.B.A.), Marketing

  2012 — 2014

• Ramrao Adik Institute of Technology

  Engineer's Degree, Electronics

  2009 — 2012

Skills

• Product Management
• Team Management
• In-Store Marketing
• User Interface Design
• Product Marketing
• Merchandising
• Retail Marketing
• Retail Category Management
• Microsoft Office
• Marketing Communications
• Product Development