Prathamesh Kelkar

About Prathamesh Kelkar

Success is the sum of small efforts repeated day in and day out\"- Robert…

Experience

1. Head of Marketing

   Zee Learn Ltd

   Jun 2023 — Present · Mumbai, IN

   Led the marketing team at Zee Learn Limited to conceptualize and execute impactful Marketing campaigns delivering high ROI.• Crafted and deployed an effective marketing strategy across digital and traditional media channels to double the Kidzee sign ups in 2 years, MLZS sign ups by 25% in one year at a ROAS of 400%.• Conceptualized and executed an effective marketing campaign across key clusters to drive admissions resulting in 22% growth in admissions Y-o-y• Basis consumer insights developed both growth marketing and admissions campaigns with multiple assets and renditions to ensure high CTR and L2QL ratio. • Initiated partnerships with consultants to augment digital marketing efforts especially in digital dark locations to increase meetings with potential prospects resulting in a drop in CPQL and COA by 7% and 14% respectively.• Led a team of digital marketing specialists to ensure that across the entire spectrum of digital marketing every touchpoint of Zee Learn is able to drive traffic at the website resulting in higher efficiency of media spends.

Education

• Siddaganga Institute of Technology (SIT), Tumkur

  Bachelor of Engineering - BE, Telecommunications Engineering

  2000 — 2005

• UCLA

  Certificate in Social Media Marketing & Web Analytics, Marketing

  2017 — 2017

• FORE School of Management, New Delhi

  Master of Business Administration (M.B.A.), Marketing

  2005 — 2007

Skills

• Channel Partners
• Loyalty Marketing
• Product Design
• Management
• Crm
• Product Development
• Business Planning
• Channel Management
• Multi-Channel Marketing
• Media Buying
• Sales Management
• Marketing Strategy
• Consumer Products
• Strategic Planning
• Advertising