Prathamesh Sawant
Marketing Manager at Zivia IVF
- Role
- Marketing Manager at Barbour Sa
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Prathamesh Sawant
The Digital Performance Marketing Manager will be responsible for planning, executing…
Experience
Marketing Manager
Dec 2020 — Present · Mumbai, IN
Growth-Driven Marketing & Business Development Leader | IVF & Healthcare Sector Specialist | Digital | B2B | PR | Vendor ManagementAs Marketing & Business Development Manager at Zivia IVF – a leading chain of 7 IVF centres across India – I lead comprehensive strategies that fuel patient acquisition, strengthen brand trust, and drive measurable business results.With hands-on expertise in Digital Marketing, B2B Sales, PR Management, and Vendor Coordination, I’ve developed and executed high-impact campaigns tailored for the fertility care segment. From Google Ads to YouTube storytelling, CRM funnels to SEO strategies, I focus on meaningful engagement that translates into real-world conversions. Digital Marketing: Spearheaded 360° digital campaigns across Google, Meta, and YouTube to drive high-intent lead generation and patient engagement. Led CRM-powered remarketing and SEO/SEM efforts to increase web traffic, improve conversion rates, and enhance online visibility. B2B Sales & Expansion: Managed and scaled a national sales team, enabling consistent patient acquisition through strategic partnerships, CME events, and consultative sales training. Ensured real-time performance tracking and alignment with business growth goals. Public Relations: Led strategic communications to enhance brand credibility in a regulated and sensitive healthcare space. Secured media visibility through curated press campaigns, milestone announcements, and success stories. Vendor Management: Directed multi-agency collaborations to deliver on-brand, compliant marketing outputs across print, digital, and events. Ensured quality, efficiency, and budget optimisation through rigorous vendor evaluation and performance reviews.I thrive in fast-paced, high-impact environments where cross-functional collaboration, data-driven decisions, and purpose-driven messaging intersect to create scalable healthcare solutions.
Education
Ramnarain Ruia College - Mumbai
Bachelor's degree
2015 — 2018
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