Prathamesh Pandurkar

About Prathamesh Pandurkar

Dynamic marketing professional with rich experience in Brand Building, Rx to OTC Switch, P&L Management, Retail/OTC Marketing, & Team Building for 10 years across India.

Experience

1. Group Brand Manager- Cipla Vista Retail

   Cipla

   Dec 2022 — Present · Mumbai, IN

   Vista Retail, a new business unit launched in 2023, is a phygital model aimed at strengthening Cipla’s presence & reach at pharmacies across India with a strong on ground team of 500 PAN India.• Leading and responsible for marketing team of Cipla’s Retail business.• Responsible for driving Brand building by digital brand promotion, defining KPIs, activating POSM & conducting CRM at retailers.• Additionally, leading the wellness portfolio of key OTX & OTC brands- Suhagra, Cheston, Rexcof, Cipcal, Easylax, & Ortho Support. Responsible for building consumer brand strategy and executing the same for the aforesaid portfolio.• Responsible for the digital transformation of Cipla Generics business by enabling pharmacists to be able to connect directly with Cipla, buy products and earn rewards digitally.• Successfully leading the consumerization of Cheston, a cough & cold brand, by launching a multilingual TVC campaign aimed at reaching end consumers & executing POSM to increase over-the-counter visibility. • Successfully leading the consumerization of Easylax, a laxative brand, by launching and driving TVC campaign aimed at building the brand to increase the number of trials and driving over-the-counter purchases.• Successfully established the PAN India GTM for Ortho Support category and launched the first ever product line within Cipla. • Successfully launched and driving Birbal Assist. At present, reaching retailers digitally via WhatsApp to keep them engaged with Cipla.• Successfully launched and driving Birbal Channel Pay by enabling retailers to earn rewards digitally thereby reducing the need of logistics involved in physical giftings, across India.• Successfully launched and driving Birbal Channel Paisa by enabling Semi Stockiests to earn additional rewards and drive incremental business delta.

Education

• Shailendra Education Society

  S.S.C.

  1993 — 2006

• Mumbai University

  Bachelor of Engineering (B.E.), Electronics and Communications Engineering

  2008 — 2012

• K J Somaiya Institute of Management

  Master of Business Administration (M.B.A.), Marketing

  2014 — 2016

• Thakur College Of Science & Commerce

  H.S.C., Biology-IT

  2006 — 2008

Skills

• Marketing
• Leadership
• Sales Management
• Marketing Communications
• Microsoft Office
• Social Networking
• People Management
• Powerpoint