Prathamesh Malwade

Email Marketing Specialist @Mastroke

IN

As an Email Marketing & Content Strategist, I play a pivotal role in crafting impactful digital communication strategies that drive engagement and conversions. My work bridges creativity and data, helping brands communicate effectively with their audiences.Key Responsibilities: Email Marketing Campaigns: Developed and managed end-to-end email marketing strategies tailored to business goals—covering content creation, campaign execution, automation, and performance optimization. Content Strategy: Created compelling copy for email newsletters, product announcements, promotional campaigns, and blog content aligned with brand voice and marketing goals. Email Automation & Segmentation: Built automated workflows and segmented lists using tools like Klaviyo, Mailchimp, HubSpot, and Freshsales to ensure personalized, high-conversion messaging.🧪 A/B Testing & Optimization: Conducted A/B tests on subject lines, design layouts, and calls-to-action to enhance campaign performance and user engagement. Performance Analysis: Tracked KPIs like open rate, CTR, and conversions, providing actionable insights and ongoing strategy refinement.Tools & Platforms Used:Email: Mailchimp, Klaviyo, HubSpot, Freshsales, PrivyDesign & Content: Canva, basic HTML for emailsCollaboration: Google Workspace, SlackAchievements:Increased email open rates and click-throughs by consistently applying data-driven strategies.Contributed to client success through effective content planning and creative storytelling across multiple digital platforms.Soft Skills: Strong communication & collaboration Creative problem solving Project & time management Consumer behavior research

Savitribai Phule Pune University

Bachelor of Arts - BA, Arts

Savitribai Phule Pune University

Master of Arts - MA, Economics