Pratham Mishra

Capgemini (Formerly WNS) • Ex: Cognizant • Digital marketing • Google Ads • Performance Marketing • MICA • PMP Certified®

Role
Senior Associate (New Business Acquisitions and Partnerships Nba) at WNS
Location
Gurugram, HR, IN
LinkedIn followers
500 followers

About Pratham Mishra

As a results-driven digital marketing and operations professional at WNS, I specialize in…

Experience

  1. Senior Associate (New Business Acquisitions and Partnerships Nba)

    WNS

    May 2025 — Present · Gurugram, IN

    In close collaboration with cross-functional teams, I ensure that campaign goals are consistently met and exceeded. Consulting & Strategy: Develop and manage end-to-end go-to-market strategies, serving as a subject matter expert in the Google Ads ecosystem for a diverse portfolio of clients.Optimization & Analysis: Proactively assist businesses in driving measurable ROI by defining campaign architecture, optimizing performance metrics (CPA, ROAS), and conducting deep-dive performance analysis.Cross-Functional Collaboration: Partner with internal and external teams to conceptualize and deliver educational initiatives, including webinars and exclusive client events, aimed at Founders and C-Suite leaders.Market Intelligence: Conduct in-depth competitor and market landscape analysis to pinpoint new avenues for growth and expansion, informing client investment and geographical scaling decisions.Expertise Development: Continuously cultivate deep technical expertise in advanced Google Ads products (e.g, Performance Max, GA4), measurement frameworks, and modern digital growth strategies to build scalable solutions.

Education

  • Mahatma Jyotiba Phule Rohilkhand University

    Bachelor of Business Administration - BBA

    2020 — 2023

  • Shirdi Sai Public School

    Student

    2006 — 2020

  • MICA | The School of Ideas

    PGCP in digital marketing and communication

    2024 — 2025

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Pratham Mishra — Senior Associate (New Business Acquisitions and Partnerships Nba) at WNS in Gurugram, HR, IN | Unifers