Prateek Tripathi
Turning Consumer & Competitive Signals into Pricing, Portfolio & GTM Wins for Global CPG/FMCG Brands
- Role
- Senior Consultant Senior Manager - Market & Business Research (Cross-domain) at Expertlancing Research Services
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Prateek Tripathi
I help CPG & FMCG leaders make pricing, portfolio, and go-to-market decisions using consumer insights and competitive intelligence — not just data, but decision-ready signals.Over 7+ years, I’ve led 40+ strategic insight engagements across food, beverage, personal care, home care, and pharma, supporting Fortune 500 clients on high-stakes growth and market-entry questions.My work has influenced brand positioning, pricing strategy, white-space identification, and competitive response planning, with projects ranging from $80K–$120K USD and an 85% proposal conversion rate.I specialize in translating sales/ retail (Nielson, IRI, Mintel), product, and market data into actionable recommendations for senior stakeholders — consistently delivering with 95% on-time execution while balancing speed and rigor.In addition to hands-on strategy work, I’ve led and mentored teams of 4–5 analysts, maintaining strong leadership feedback (4/5 in annual 360 reviews) and building high-performing insight teams.
Experience
Senior Consultant Senior Manager - Market & Business Research (Cross-domain)
Expertlancing Research Services
Jul 2025 — Present · Gurugram, IN
Job responsibilities include- End-to-end delivery- Client relationship management- Strategic problem solving- Team mentoring & coaching- Business development- Thought leadership- Process improvement & AI integrationIndustries Served: FMCG | Personal Care | Consumer Goods | Agriculture | F&B | Nutrition | Packaging | Food Processing | Regulatory | Automotive | Airlines | Consumer Electronics | Diagnostics | Biomarkers | Biotechnology and Adhesives
Education
BITS Pilani Work Integrated Learning Programmes
Executive MBA, Business Analytics
Kalinga Institute of Industrial Technology, Bhubaneswar
Integrated M.Tech, Biotechnology, Food Technology
2013 — 2018
Seth M. R. Jaipuria School Lucknow
General Science, Commerce, Biotechnology
1999 — 2013
Skills
- Powerpoint
- Microsoft Excel
- Gel Electrophoresis
- Molecular Biology
- Biotechnology
- Biochemistry
- Dna Extraction
- Dna
- Cell Culture
- Sds-Page
- Cell Biology
- Pcr
- Flame Photometer
- Research
- Microsoft Word
- Microbiology
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