Prateek Narayan Tandon

About Prateek Narayan Tandon

Summary Accomplished healthcare executive with 18 years of leadership experience across top global pharmaceutical companies including Roche, Bristol Myers Squibb, and Novartis. I have successfully driven business growth, led large cross-functional teams, and launched breakthrough therapies across oncology, hematology, rare diseases, and other therapeutic areas.With a strong academic foundation in biochemistry and marketing, my expertise spans general management, P&L ownership, sales and marketing strategy, product lifecycle management, market access, and global strategic planning. I specialize in building and executing robust go-to-market strategies, managing product portfolios, and shaping access pathways to improve patient outcomes.Currently at Novartis India, I lead multiple verticals including Government Key Accounts, Strategic Access Partnerships, and Market Access. Previously at Roche, I oversaw a wide portfolio across multiple therapy areas and functions—driving over 80% revenue growth in a year. At BMS and Novartis, I held Business Unit Director roles, leading sales, marketing, and institutional teams in oncology.Earlier in my career, I contributed to global strategy and business analytics roles, helping shape international product plans and evaluating commercial viability for new assets. At RFCL Limited, I spearheaded international expansion and product launches, achieving high revenue growth in one year for the hematology portfolio.Throughout my journey, I’ve consistently delivered impact by combining strategic thinking with a hands-on leadership style, working seamlessly with internal stakeholders, external agencies, and cross-border teams.Specialties: Sales & Marketing | Product Launches | Brand Strategy | Lifecycle Management | Market Access | Business Growth | Team Leadership | Global Strategy

Experience

1. Head - Integrated Health Solutins & Ad-interim Therapy Area Head - Cardiovascular

   Novartis India

   Dec 2025 — Present · Mumbai, IN

   Member of the Country Leadership Team, leading Integrated Health Solutions, Therapy Area of Cardiovascular with responsibility of managing multi-functional team of ~300 associates.Integrated Health Solutions:As part of Integrated Heath Solutions, the core responsibility is to advancing access, value, and system-level partnerships to enable sustainable, patient-centric healthcare impact in India.Lead a 54-member, multi-functional organization spanning:Government & Public Accounts (KAM), Strategic State Access, Corporate Access Partnerships, Innovative Access, Market Access (Pricing, Health Economics & Outcomes Research, Patient Support Programs, Health Financing), and Central Operations.Core Leadership • Define and drive national access and integrated health solutions strategy aligned with enterprise priorities • Deliver significant patient impact through implementation of access programs, patient support initiatives, and innovative health financing models • Partner with government, payers, providers, and ecosystem stakeholders to strengthen healthcare delivery and affordabilityAdditional Enterprise ResponsibilitiesState Operating Model Launch – Kerala (Since Jul 2025) • Supported rollout of a new state-level integrated operating model, aligning Sales, Marketing, Access, and Government Key Accounts under state leadership • Enabled localized strategy execution and governance to address state-specific healthcare prioritiesAd-Interim Therapy Area Head – Cardiovascular (Since Dec 2025) • Provide leadership oversight for Sales & Marketing of the Cardiovascular franchise (~USD 40M+ business;~300 colleagues) • Guide commercial strategy, execution excellence, and capability development alongside IHS mandate

Education

• Bachelor of Science - BS (Full Time)

  Biotechnology

  2001 — 2004

• Jamia Hamdard

  Master of Science (Full Time), Biochemistry

  2004 — 2006

• INSEAD

  CEDEP - Leadership Development Program

• SPJIMR SP Jain Institute of Management & Research

  Post Graduate Programme in Management (Full Time), Marketing

  2008 — 2009

Skills

• Marketing
• Brand Management
• Product Management
• Product Marketing
• Strategy
• Marketing Strategy
• Global Marketing
• Team Management
• Product Launch
• Market Research
• New Business Development
• Business Development
• Marketing Management
• Pharmaceutical Industry
• Product Development
• Analytics
• Marketing Research
• Management
• Business Strategy
• Negotiation
• Business Planning
• Competitive Intelligence
• Segmentation
• Competitive Analysis
• Market Analysis
• Primary Research
• Budgets
• International Marketing
• Project Planning
• Crm
• Advertising
• Market Intelligence
• Customer Insight
• Leadership, Marketing
• Market Planning
• Program Management
• Business Analytics
• Project Management
• Consulting
• Analysis