Prateek Sikka
Category Manager, Sobeys @PepsiCo
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WORK HISTORY
Category Manager, Sobeys @PepsiCo
CA
Analyze category, segment, and brand performance across Sobeys banners to uncover growth opportunities and recommend data-driven strategies.• Translate shopper, category, and market insights into fact-based recommendations that support retailer and PepsiCo business objectives.• Influence assortment, shelving, pricing, and promotional strategies to support Joint Business Planning (JBP) and Customer Development Agreements (CDA).• Optimize shelf and space allocation by evaluating share of shelf, FSI metrics, and planogram efficiency to enhance visibility and drive category growth.• Build compelling selling stories and presentations that communicate insights, commercial opportunities, innovation rationale, and execution strategies.• Collaborate with Key Account Managers to support SKU prioritization, innovation listings, and delist decisions backed by performance data.• Develop shopper-focused planograms that improve navigation, adherence to merchandising standards, and deliver incremental value to the retailer.• Work with cross-functional partners to enable execution excellence and support continuous improvement in tools, processes, and reporting capabilities.
EDUCATION
Panjab University
Bachelor of Engineering, Biotechnology
Institute of Management Technology, Nagpur
Master of Business Administration (MBA), Marketing
D.A.V. Public School
Junior High/Intermediate/Middle School Education and Teaching
ABOUT PRATEEK SIKKA
Dynamic and results-oriented professional with over 10 years of experience across diverse industries, specializing in category management, product strategy, and data-driven insights. My career spans impactful roles at PepsiCo Canada, makemytrip.com, Videocon Industries, adidas, and Usha International, where I have successfully driven business growth through strategic product planning, revenue optimization, and innovative P&L management.Proven track record in developing effective product lineups and roadmaps, I leverage a deep understanding of consumer insights to fuel category growth and enhance profitability. I thrive in fast-paced environments and embrace new challenges with a steady focus, bringing proven expertise in both market analysis and operational execution.
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