Prateek K.

About Prateek K.

I build and scale products that transform how people discover, decide, and buy — with measurable impact on growth and customer value.As a Director at Amazon, I lead multimodal and AI shopping innovation across core search, visual search (Amazon Lens), and Lens Live — combining LLMs, computer vision, personalization, and UX experimentation to deliver billions in incremental business value and meaningfully improve shopping outcomes for customers worldwide.Previously, I served as VP of Technology, Education at the Chan Zuckerberg Initiative, leading orgs across Engineering, Product, Design, Data Science, and Operations to deliver personalized learning platforms grounded in research and equity.My career spans 20+ years building at scale across commerce, education, and healthcare — including foundational roles launching Kindle, Amazon Music, and BlinkRx. I thrive at the intersection of AI/ML, product strategy, and business growth — turning emergent technology into durable, category-defining products.I’m driven by one core belief: Technology should feel intuitive and unlock human potential — whether enabling curiosity-driven shopping, access to medicine, or personalized learning.

Experience

1. Director Sr Principal Ai Shopping

   Amazon

   Jan 2025 — Present · Seattle, WA, US

   Built and scaled the next-generation visual & multimodal AI shopping experience, pioneering camera-based product discovery across billions of items. This initiative underpins features like Amazon Lens Live where users point their phone and instantly browse matching items via a swipeable carousel — and integrates with the AI assistant Rufus, enabling conversational queries, live insights and data-driven relevance. • Leveraged cutting-edge computer vision, deep-learning visual embeddings, and large-scale cloud ML infrastructure (Amazon SageMaker / Amazon OpenSearch) to match camera input to billions of products in real time and drive measurable engagement and conversion gains. • Positioned Amazon to lead in “shop what you see” commerce — turning real-world moments of inspiration into seamless checkout experiences, disrupting traditional search and opening new frontiers of discoveryLaunch

Education

• B. M. S. College of Engineering

  Bachelors of engineering

• Stevens Institute of Technology

  Master of Science - MS, Technology Management