Prateek G.
Senior Revenue Optimization Specialist @Equifax
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WORK HISTORY
Senior Revenue Optimization Specialist @Equifax
Toronto, ON, CA
As a results-driven analytics expert, I specialize in transforming data into insights that drive performance and strategy. Leveraging my advanced skills with Tableau and Salesforce, I deliver actionable dashboards and analytics to share pipeline KPIs, marketing attribution metrics, and campaign effectiveness. I’m deeply focused on optimizing B2B lead-to-cash performance, creating Sales Rep Scorecards, and identifying activity trends on opportunities to enhance decision-making and boost revenue.Certified as a Salesforce AI Specialist, GA4 expert, and Tableau professional, I bring a unique blend of technical expertise and strategic vision to deliver impactful analytics solutions that empower marketing and sales teams.
EDUCATION
University of California, Berkeley
Master of Science - MS, Analytics, Information Science
SYMBIOSIS INTERNATIONAL UNIVERSITY
Bachelor of Technology, Electronics and Telecommunication Engineering
Harrisburg University of Science and Technology
Master’s Degree, Information Systems Engineering, Project Management
Vikas Vidyaniketa, Vizag
Higher School
Christchurch School
Elementary School
Hult International Business School
Master's degree, Financial Analytics
Trailhead by Salesforce
Superbadge , Lightning Experience Reports & Dashboards Specialist
Trailhead by Salesforce
Superbadge, Business Administration Specialist
Trailhead by Salesforce
Trailhead Mountaineer, Salesforce Certified Administrator
SKILLS
ABOUT PRATEEK G.
Sr. Revenue Optimization & GTM Strategy Specialist 12+ years driving commercial efficiency for Fortune 500 leaders (Google Cloud, Equifax).I specialize in high-trust roles where I own the bridge between GTM strategy and revenue execution. I don’t just build systems; I optimize the entire sales motion to increase pipeline velocity, market-share winbacks, and forecast reliability across Inside, Field, and Enterprise Sales.The Human Element & My Next Chapter:Beyond the numbers, I genuinely care about building a work culture where everyone feels welcome and valued. I love taking new hires under my wing, helping them find their footing, and seeing them grow over time. It’s about more than just hitting project KPIs—it’s about nurturing talent, encouraging different perspectives, and creating teams that naturally bring fresh ideas and energy to the table.I am currently based in Toronto but will soon be relocating to Helsinki to join my partner. I’m excited to bring my North American experience with Fortune leaders to the Finnish Fin-Tech ecosystem and help a Nordic-based team scale and succeed.
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