Prateek Bhawal

About Prateek Bhawal

Content → Conversation → Conversion: That’s my operating system! Content that earns attention, conversations that build trust, and conversions that move KPIs.Across digital, gaming, streaming, and broadcast, I scale multi-market storytelling into measurable growth through copy systems that acquire, retain, and monetize.At MPL, I led copy across India, the US, Nigeria, and Brazil; ran a 9-member pod; and shipped 1,200+ assets per month across push, SMS, WhatsApp, email, in-app, IVR, and social. I introduced AI-assisted varianting to lift CTR and shorten approval cycles. With personalized, vernacular User Acquisition and Retention creatives, CPI fell ~57%(₹148→₹63). For the US, I scripted 7+ testimonial/influencer films and aligned creative with Custom Product Pages (CPP) and App Store Optimization (ASO). Partner studies credit that approach with +200% iOS product-page views,+24% organic installs,+40% Return on Ad Spend Day 7 (ROAS D7), and 2× GMV per user. We standardized cross-market playbooks and won the Gupshup Conversations 2024 — Best Conversational Journey Excellence Award for WhatsApp resurrection journeys.As a Freelance Creative Consultant, I delivered 100+ campaigns end-to-end — brand strategy, messaging architecture, brief development, experimentation and A/B testing, lifecycle/CRM copy, and presentation & pitching to business stakeholders. I led cross-functional teams (design, video, marketing), managed stakeholder alignment, and de-risked launches. Created episodic formats for Spark Minda’s “Roads Are Calling” campaign to drive Instagram +18% and +25% MoM, Facebook +8.4% and +7.0%, and ~48K views in two months.At Gaana (Times Internet), I served as SPOC for audio/podcast ads — creating listener-insight-led storytelling for Intel, Amazon Prime Video, OnePlus, Tata, Maruti Suzuki, etc. — improving recall, deepening listen-through, and opening new monetization formats.Previously at News Plus 21, I directed programming and studio operations, built SOPs for scripting and storyboarding, hosted live segments, and mentored talent — streamlining pipelines and elevating broadcast standards.Radio was my first school of timing, emotion, and community. AIR, Radio Rangila, FM Tadka, Radio Dhoom, and MY FM taught prime-time hosting, celebrity interviews, ads, promos, branded integrations, and on-ground events—the foundation for my omnichannel, performance-driven work today.If you need an Associate Creative Director (Copy) who can ship at scale, present to stakeholders, inspire teams, and turn ideas into impact, let’s connect.

Experience

1. Creative Consultant

   Propelify Media Solutions Pvt. Ltd

   Feb 2025 — Present

   Set CTR/CPA goals with clients; built weekly experiment plans and AI-assisted variant sprints to raise win-rates and speed approvals- Translated ambiguous briefs into messaging frameworks (hooks, proof, etc.); reduced revision loops and protected brand voice- Orchestrated cross-functional handoffs (design/video/marketing), standardizing file flows and QA to improve on-time launches- Led stakeholder presentations and executive reviews to align creative with GTM milestones and de-risk launches.

Education

• Chhattisgarh Swami Vivekananda Technical University, Bhilai

  Bachelor of Technology (B.Tech), Electronics and Telecommunication Engineering

  2009 — 2014

• BSP Senior Secondary School sector-7, Bhilai (C.G.)

  Matric, High School/Secondary Certificate Programs

  2005 — 2006

Skills

• Music Scheduling
• Voice Over
• Event Planning
• Radio
• Anchors
• Broadcast
• Event Management
• Radio Host
• Technical Support
• Public Speaking
• Sound Forge
• Sound Editing
• Scriptwriting
• Radio Broadcasting
• Copywriting
• Sound Mixing
• Photoshop
• Editorial
• Web Content Management
• Advertising
• Sound
• Creative Writing
• Writing
• Entertainment
• Social Media
• Content Writing
• Photography