Prateek Bhardwaj
MBA Candidate at IISM | Digital Marketing Strategist | Transforming the Sports Ecosystem through Data-Driven Excellence & Operational Leadership
- Role
- Industrial Trainee Sports Marketing & Partnerships, Esp Groupm at WPP Media
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Prateek Bhardwaj
I am a marketing and management professional who believes the future of the sports ecosystem lies at the intersection of data-driven strategy and human-centric operations. Currently pursuing an MBA in Sports Management at IISM, I am evolving my career from driving digital growth for brands to building world-class experiences for athletes and fans alike.With over three years of experience in performance marketing, I have led teams to optimize multi-channel campaigns, drive substantial ROAS, and master the art of full-funnel digital storytelling. I’ve spent my career analyzing user journeys and managing high-stakes budgets, but my true passion has always been the high-octane environment of sports.Today, I am channeling that analytical rigor into on-ground sports execution. My experience spans from managing technical information centers (TIC) for international athletics championships to orchestrating athlete management and operations for elite racketlon and marathon events. Whether it is ensuring a seamless participant flow or managing complex technical documentation, I thrive when the pressure is on and the stakes are high.What I bring to the table- A Strategic Lens: 2+ years of expertise in digital strategy, SEO, and lead generation to amplify sports properties- Operational Excellence: Hands-on leadership in athlete relations and event logistics across diverse sports disciplines- A Visionary Mindset: A commitment to integrating sophisticated digital workflows with physical event operations to redefine the fan journey.I am fueled by the grit of competition and the mechanics of the sports business. I am always looking to connect with professionals who are as passionate about the future of sports as I am.Let’s connect and build the next era of sports.
Experience
Industrial Trainee Sports Marketing & Partnerships, Esp Groupm
Mar 2026 — Present · Gurugram, IN
Education
Institute of Information Technology & Management
Bachelor of Business Administration - BBA, Business Administration and Management, General
2019 — 2022
International Institute of Sports & Management - IISM
Masters of sports management , Business, Management, Marketing, and Related Support Services
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