Prateek Passi

Data Research Analyst @Vovia

Calgary, AB, CA

Set up advanced website tracking solutions using Google Tag Manager (GTM), enabling granular insights across platforms.* Expert in configuring pixels and conversion tracking for major media channels including Meta, Google Ads, TikTok, StackAdapt, LinkedIn, and Bing.* Developed and maintained end-to-end data pipelines to ensure seamless data flow between marketing platforms, websites, and reporting tools.* Skilled in building insightful, real-time dashboards in Looker Studio, often integrated with BigQuery for scalable data analysis.* Automated BigQuery scripts to streamline data transformation and reporting workflows, while managing full-scale analytics projects.* Led data mapping initiatives and established clear process guidelines to maintain data integrity and consistency across teams.* Specialized in e-commerce tracking strategies to optimize marketing performance, user journey analysis, and revenue attribution

Durham College

Postgraduate Certificate, Data Analytics for Business Decision Making

Durham College

Postgraduate Certificate, Project Management

Dr Akhilesh Das Gupta Institute of Professional Studies

Bachelor of Technology - BTech, Electrical and Electronics Engineering