Prateek Tewari

About Prateek Tewari

I’m a Product Manager with more than 6 years of experience focusing on building AI-enabled, data-driven digital products that improve user engagement, unlock new monetization opportunities, and scale platforms to millions of users.Currently at India Today Group, I drive product strategy for large-scale digital platforms where I combine product thinking, analytics, and applied AI to solve complex user and business problems. My work focuses on building intelligent product experiences using machine learning, experimentation frameworks, and data-driven insights.Across my roles in product management and data analytics, I have led initiatives that:• Increased online purchases by 26% through checkout experience optimization and payment integrations• Improved engagement by 18–20% through product page and variant experience enhancements• Boosted offline order conversion by 17% by launching a Quick Quote system for RFQ workflows• Reduced customer support response time by 40% through AI-driven automation• Scaled data-driven decision making using cohort analysis, CLTV modeling, and experimentation frameworks.I enjoy working at the intersection of Product, Data, and AI, translating complex technologies into user-centric products that create measurable business impact.My areas of interest include:• AI-enabled product development• Generative AI applications in digital platforms• Data platforms and analytics-driven decision systems• B2B SaaS and scalable platform products• Experimentation and growth optimizationI’m always interested in connecting with people building the future of AI-powered products and intelligent platforms.

Experience

1. Product Manager

   India Today

   Jan 2025 — Present

   At India Today Group, I drove product strategy for a high-traffic digital platform by integrating AI-enabled product intelligence and machine learning–driven personalization into the user experience. I led the development of mobile-first engagement features and ML-powered content optimization, improving user retention and increasing daily active users. Additionally, I established a scalable experimentation framework, leveraging A/B testing and data-driven insights to optimize content performance, enhance monetization, and drive sustained revenue growth.

Education

• Manav Rachna Educational Institutions

  Bachelor of Technology - BTech, Computer Science

  2015 — 2019