Prateek Roy
Sales Meets Strategic Storytelling | Driving Brand Partnerships | Digital Media | Influencer Marketing | E-sports & Gaming
- Role
- Associate Vice President at Madison World
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Prateek Roy
I\'m a dynamic and results-driven media sales professional with a proven track record of driving revenue growth, forging strategic partnerships, and exceeding targets in the fast-paced media industry.With 13+ years of experience spanning various roles in media sales, including Disney Star, Zee Media Sony Pictures Network India (Culver Max), Sharechat and Moj, I bring a unique blend of expertise in advertising, affiliate marketing, influencer marketing, programmatic advertising, content sales and business development. My career journey has been marked by a relentless pursuit of excellence and a passion for driving tangible results for my clients and organizations.Key Highlights:• Successfully led sales teams to achieve and exceed revenue targets across diverse media platforms, including digital, television and radio.• Established and nurtured C-Level relationships with key stakeholders, including advertisers, agencies, and media partners, resulting in long-term partnerships and increased market share.• Leveraged a deep understanding of market trends and consumer behaviour to develop customized solutions that address clients\' unique business objectives and drive ROI.• Proficient in utilizing data-driven insights and analytics tools to optimize advertising campaigns, maximize ROI, and deliver measurable results for clients.• Recognized for my strong negotiation skills, strategic thinking, and ability to thrive in high-pressure environments, consistently delivering exceptional performance and surpassing expectations.I am passionate about leveraging my expertise in media sales to help organizations achieve their growth objectives and stay ahead in an ever-evolving landscape. Whether you\'re seeking a seasoned sales leader to drive revenue growth, forge strategic partnerships, or elevate your brand\'s presence in the market, I am committed to delivering value and driving success.
Experience
Associate Vice President
Nov 2025 — Present · IN
Education
Symbiosis Institute Of Media And Communication, Pune
Master of Business Administration - MBA, Advertising
2010 — 2012
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